Sarah Atkins
Sarah Atkins
CMO and Membership Director
GS1 UK

Sarah’s role is to provide leadership in marketing, membership experience and SME strategy to enhance the GS1 UK brand, attract, retain and grow new members, and deliver service excellence throughout the customer journey.

Sarah has gained a wealth of experience delivering marketing led business change programmes at several diverse organisations, ranging from property consultancies in the UK to world leaders in luxury outlet retailing. She has expertise in driving customer loyalty though brand and customer engagement and has led many businesses through customer focused transformation.