Matt Collins
Matt Collins
Trading Director
KP Snacks

Matt Collins is Trading Director at KP Snacks, part of the Intersnack Group, home to some of Britain's most loved and iconic snack brands including: McCoy's, Hula Hoops, KP Nuts, Butterkist, Tyrrells, Popchips and Pom-Bear.

As part of his role, Matt works closely with wholesalers and independent retailers to help them thrive and prosper in the bagged snacks category.

Matt has sat on the Board of Arena, the networking association for the foodservice & hospitality industry, for the last 11 years and works closely with other Industry Associations, specifically the IGD, GroceryAid, ACS & FWD.

Matt is using his years of experience at KP Snacks to help Independent Convenience Retailers adjust to the new HFSS legislation, by embracing the new regulations, adapting their propositions and continuing to delight their customers.