Callum Keaveny
Callum Keaveny
Sales Director
Perfetti van Melle

Callum Keaveny, Sales Director Perfetti Van Melle UK, joined the team during 2021 as Category Strategy Lead, helping to spearhead the UK business planning for HFSS legislation and Sustainability.

Callum has since promoted to Sales Director, commencing January 2022. Prior to Perfetti Van Melle Callum worked at Mondelez for over 5 years on the Gum & Candy and Cheese categories in a variety of Sales, Category Planning and Marketing roles.

Callum’s career began on the “P&G Graduate Scheme” in Ireland, before moving to the UK to work on Tesco and the P&G Professional business. At P&G Callum worked in both Sales and Market Strategy & Planning departments.