Simon Marsden
Simon Marsden
Founder
Transform Retail Consulting

Simon has over 30 years’ experience in retail of which the last 18 years at Tesco in various customer, commercial and category facing leadership roles. Simon is customer obsessed and a recognised pioneer in retail multi-channel category management, trade planning and branded shopper marketing, leading high performing teams in business units across many different categories including Impulse, Grocery, BWS, Household, Pet and HBW. Simon has a legacy of delivering sustainable long term category growth, putting the customer at the heart of everything. Since recently leaving Tesco Simon has set up Transform Retail Consulting Ltd with a clear purpose to collaborate with brands and retailers to help deliver winning sustainable customer led transformational change.