Simon has over 30 years’ experience in retail of which the last 18 years at Tesco in various customer, commercial and category facing leadership roles. Simon is customer obsessed and a recognised pioneer in retail multi-channel category management, trade planning and branded shopper marketing, leading high performing teams in business units across many different categories including Impulse, Grocery, BWS, Household, Pet and HBW. Simon has a legacy of delivering sustainable long term category growth, putting the customer at the heart of everything. Since recently leaving Tesco Simon has set up Transform Retail Consulting Ltd with a clear purpose to collaborate with brands and retailers to help deliver winning sustainable customer led transformational change.