Chris Holmes
Chris Holmes
Founder & CEO
SMASH

Chris Holmes (aka Chief SMASHer) founded SMASH with one big ambition - to make better balanced food, cheaper and more accessible for the 9 million 13-24 year olds in the UK. Having launched in May 2021, SMASH (Save Money And Stay Healthy) has quickly become the go-to app to discover affordable, healthier food in restaurants, supermarkets and online.

Having spent a huge part of his career in the UK’s biggest retailers and food outlets (being MD at ASK Italian, ex Boots and pioneering KFC’s infamous Colonel’s Club), he decided it was time to change the food system for the better, encouraging regulators and industry to work together to make it easier for people to enjoy access to better food choices whilst providing retailers with a wave of demand and the data to encourage innovation in healthier foods!