Ben Greensmith
Ben Greensmith
Country Manager
Tony’s Chocolonely

At Tony’s Chocolonely our mission is to make chocolate free of child-labour and slavery; not just our chocolate but all chocolate worldwide. We are an impact company that makes chocolate and we exist to drive awareness of the unequal nature of the cocoa industry and inspire change; leading the way with delicious tasting chocolate and a different business model.

We’ve been around for 15 years in our home country, the Netherlands, where we’re now the number 1 brand with a 20% market share. We launched in the UK in January 2019 and are now taking the UK market by storm.

Ben has been working for Tony’s since September 2018 as employee number 1 setting up the UK operation. Prior to this, he spent 3.5 years at Propercorn, most recently as Chief Operating Officer taking the business from a start-up to an SME and into national distribution. Before joining Propercorn Ben was UK Commercial Director at innocent drinks having joined in 2007. He joined innocent after 5 years at Unilever in a mix of sales and category roles.