Ali Adams
Ali Adams
Sales & Category Director
WARP Snacks

After a 5-year stint working for beauty giant L’Oréal, Ali joined PROPER Snacks in early 2016. In his role as Sales Director, he’s taken PROPERCORN to the #1 healthy popcorn brand in the UK. He was also part of the team that debuted PROPERCHIPS into the market, one of the most successful healthy snacking launches of the last decade, diversifying PROPER Snacks from a popcorn business to one of the fastest growing brands in the category. PROPER Snacks’ products are now in over 20 countries and listed in every major retailer. It was one of the first food brands to recognise the true value of community and culture, developing a much envied 'cult-like' audience along the way. Now, Ali sits as Sales and Category Director, following his role in the management team who led the major deal of Eat Real and PROPER to form one of Europe’s largest healthy snacking companies, WARP Snacks – creating a new challenger to the established market giants, targeting £100m in sales in the next few years.